The IBA is part of the NMSBDC Network and is administered by WNMU.

In This Issue:
Executive Director's Message
Announcements
Trade Leads
Upcoming Events

IBA Partners:

July 2011

The New Mexico Small Business Development Centers Network have teamed up with the SBA to create the Gateway to Exporting Program (see below), which is targeted at increasing New Mexico's exports to Mexico. Firms that are interested in exploring opportunities south of the border and in Mexico's maquiladora industry are encouraged to participate. The IBA is coordinating the program on behalf of the statewide network and is working with a team of professionals to create export opportunities for New Mexican businesses. There is no charge to participate in this program, participating companies only need to register to receive assistance. Contact information is provided below.

We will have an introductory session introducing the public to the Gateway to Exporting Program on July 29th at the Small Business Development Center in Bernalillo, New Mexico. The public is invited to join us for this session to learn more about the program and about export opportunities to Mexico.

We want to congratulate Hanson Asset Management, LP for its new Santa Teresa residential/commercial/industrial development. As the southern part of New Mexico continues to grow, spurred on by projects such as Union Pacific's $400 million diesel refueling station and intermodal yards, housing and retail services are needed. This new development, at the corner of Pete Domenici Highway and McNutt Rd. will bring new business to the region. It is an exciting time to be working in the southern part of New Mexico!

Announcements

Gateway to Exporting Program

The New Mexico Small Business Development Center has teamed up with the Small Business Administration, through the Small Business Jobs Act of 2010, to launch the Gateway to Exporting Program. The goals of the program are to significantly increase exports by New Mexico small businesses to Mexico and to increase the number of small businesses doing business with the maquiladora industry. Every year, Mexico imports billions of dollars of products in a multitude of categories from U.S. businesses.

Any New Mexican company is eligible to participate in this program. Services are free of charge through the NMSBDC's International Business Accelerator (IBA), located in Santa Teresa, and the 20 Small Business Development Centers located throughout the state. The international trade experts participating in the program will assist companies in:

• Becoming export ready
• Accessing international trade resources
• Promoting their products to selected target markets
• Identifying buyers for their product/services
• Facilitating meetings with potential buyers
• Conducting follow up with prospects

• Northern New Mexico:
  Paulina San Millan:
  Ph: (505) 818-2584
  email
• Southern New Mexico:
  Adrian Childers:
  Ph: (646) 242-3874
  email
• International Business Accelerator:
  Jerry Pacheco
  Ph: 575-589-2200
  email

Gateway to Exporting Small Business Forum

Learn about the NMSBDC's Gateway to Exporting program and meet our team of international experts.

Where:
UNM-LA Sandoval County SBDC
282 Camino del Pueblo, Room 2A
Bernalillo, NM

When:
Friday, July 29th
1:30 - 4:00 pm

RSVP: Seating is limited - call (505) 867-5066

This forum is provided free of charge!

Find us at www.nmsbdc.org

Ground breaking Ceremony marks $10 Million Expansion at Santa Teresa Port of Entry

New Mexico's Santa Teresa Port of Entry officially began a $10 million expansion project on Thursday with a ceremonial ground breaking at the site. Construction will begin later this month and is expected to conclude in September 2012, will double port capacity. New Mexico Economic Development Department Secretary-designate Jon Barela joined several dignitaries from the U.S. General Services Administration, the U.S. Customs & Border Protection Agency and representatives from the New Mexico Congressional delegation for the groundbreaking.

From L to R: Ana Apodaca, Field Representative for Senator Tom Udall; Jake Rollow, Field Representative for Senator Jeff Bingaman; Ana Hinojosa, CBP El Paso Field Director; NM Economic Development Secretary Jon Barela; Joe Martinez, Field Representative for Congressman Steve Pearce; NM Border Authority Director Jim Creek in the background.

"The expansion at the Santa Teresa Port of Entry is a big step in our plan to increase economic development at the New Mexico border region," Barela said. "This expansion will not only benefit our region, but also will help handle the increased number of crossings by commercial and non-commercial vehicles." The components of the expansion include:

• Two Additional Northbound Non-Commercial Lanes and Inspection Booths
• Expanded Secondary Inspection Area for Non-Commercial Vehicles
• Pedestrian Walkway and Expanded Inspection Area
• One Additional Commercial Lane and Inspection Booth
• New Southbound Inspection Facility
• Modernization/Renovation of the Main Port Administration Building

Hanson Asset Management, LP Breaks Ground on its new Santa Teresa/Sunland Park Real Estate Development Project

Hanson Asset Management, LP (HAM) broke ground on its new Santa Teresa/Sunland Park Real Estate Development on July 8, 2011 in Sunland Park, New Mexico. HAM and Desert View Homes recently purchased 458 acres from Verde Realty, which includes the four corners of McNutt Rd. and Pete Domenici Highway in what was previously referred to as Project Checkpoint.

Phase one of the project, referred to as Villa Valencia Unit 1, is a 117 single family lot subdivision developed by HAM in conjunction with Winton and Desert View Homes. The development of another 100 lots will begin in eight months, when the second phase of the project is undertaken. When completed, the 330-acre residential portion of the project will consist of more than 1,400 homes averaging from $150,000 and above, thus making the total investment in the project $210,000,000. According to Russell Hanson, HAM Principle Manager, "We will deliver competitively priced entry level buildable lots. The low New Mexico real estate taxes will be an attraction to our target market in the region."

The remaining 120 acres of the project was purchased by Santa Teresa Properties, LLC also managed by HAM, to develop commercial and industrial projects, and more than 1,200 apartments. The company already has sold a portion of these properties to investors that are developing a state-of-the-art medical clinic within the next year. A major regional nursing school also has contracted to build a 30,000-square-foot instructional facility in the near future. The total value of Santa Teresa Properties' projects are estimated to be more than $142,400,000.

According to New Mexico Economic Development Secretary Designee Jon Barela, "Projects such as the Union Pacific Santa Teresa facility, the expansion of the Santa Teresa Port of Entry, and the development of the Sunland Park International Border Crossing are making this region one of the most dynamic on the entire U.S.-Mexico border. The development of affordable, entry-level housing and retail services is critical for the hundreds of jobs that will be created due to these projects."

Russell Hanson, the Principal Manager of the company, has been active in real estate development in the southern New Mexico/El Paso region for more than 20 years. Russell served as the CEO of Colony Development and President of Hanson Development Corporation, which at one point was El Paso's second largest residential lot development company. During his tenure with the companies, the projects he developed included: Sunridge, Ranchos del Sol, Vista de Sierra, Park hills, Chaparral Park, Willow Bend, and Lomas del Sol. In addition to this 458- acre project on the four corners of McNutt Rd. and Pete V. Domenici Highway, HAM also owns an additional 750 acres in the downtown Sunland Park region.

(from L to R): IBA Executive Director Jerry Pacheco, Border Industrial Association President Miriam Kotkowski, Scott Winton of Winton/Flair Homes, Randy O'Leary of Desert View Homes, Russell Hanson Owner of Hanson Asset Management, Sunland Park Mayor Martin Resendiz, NM Economic Development Secretary Jon Barela, Field Representative for Senator Jeff Bingaman Jake Rollow, Field Representative for Senator Tom Udall Ana Apodaca, Field Representative for Congressman Pearce Joe Martinez

The Santa Teresa Charity Golf Tournament - NEW DATE

Save the Date
September 23rd, 2011

Our 12th Annual Santa Teresa Charity Golf Tournament will take place this year on September 23rd at 1:00 p.m. at the Santa Teresa Country Club. As you know, 100% of the proceeds of our charity tournament support the Honors Program in the Sunland Park, Desert View, and Riverside Elementary Schools. Your generous participation over the years has done wonders with the youth of our community to convince them to have perfect attendance, good grades and become young community leaders.

We again ask you to join us for food, fun, laughs and plenty of golf at this year's tournament. The cost to participate is $100 per person or $400 per foursome. Hole sponsorship is $100 for which you will receive a hand-crafted sign made by the kids especially for your company. As always, we will be having various contests at the tournament to raise money for our community elementary schools. All gifts not won in the contests will be given away in our famous after-tournament raffle.

Please save the date and give us a call as soon as possible to let us know that you want to book a space. We look forward to hearing from you.

Jerry Pacheco
Ph: 575-589-2200
Cell: 915-491-5910
jerry@gpiinc.biz

Please remember to save the date.

SBA News:
Disaster Assistance Available for Small Businesses

Small, non-farm businesses in the following 25 New Mexico counties and neighboring counties in Arizona, Colorado, Oklahoma and Texas are now eligible to apply for low interest disaster loans from the U. S. Small Business Administration (SBA). "These loans offset economic losses because of reduced revenues caused by drought and related disasters, including high winds, high temperatures and wildfires in the following primary New Mexico counties beginning January 1, 2011," announced Alfred E. Judd, Director of SBA's Disaster Field Operations Center-West.

Primary New Mexico counties: Bernalillo, Cibola, Colfax, Guadalupe, Harding, Lincoln, McKinley, Mora, Rio Arriba, San Miguel, Sandoval, Santa Fe, Taos, Torrance, Union and Valencia; Neighboring New Mexico counties: Catron, Chaves, De Baca, Los Alamos, Otero, Quay, San Juan, Sierra and Socorro;

Neighboring Arizona county: Apache;
Neighboring Colorado counties: Archuleta, Baca, Conejos, Costilla and Las Animas;
Neighboring Oklahoma county: Cimarron;
Neighboring Texas counties: Dallam and Hartley.

"SBA eligibility covers both the economic impacts on businesses dependent on farmers and ranchers that have suffered agricultural production losses caused by the disaster and businesses directly impacted by the disaster," Judd said.

Small, non-farm businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private, non-profit organizations of any size may qualify for Economic Injury Disaster Loans (EIDLs) of up to $2 million to help meet financial obligations and operating expenses which could have been met had the disaster not occurred.

"Eligibility for these loans is based on the financial impact of the disaster only and not on any actual property damage. These loans have an interest rate of 4% for businesses and 3% for private, non-profit organizations, a maximum term of 30 years, and are available to small businesses and most private, non profits without the financial ability to offset the adverse impact without hardship," Judd said.

By law, SBA makes EIDLs available when the U. S. Secretary of Agriculture designates an agricultural disaster. Secretary Tom Vilsack declared this disaster at the request of Governor Susana Martinez.

Businesses primarily engaged in farming or ranching are not eligible for SBA disaster assistance. Agricultural enterprises should contact the Farm Services Agency (FSA) about the U. S. Department of Agriculture (USDA) assistance made available by the Secretary's declaration. However, in drought disasters nurseries are eligible for SBA disaster assistance.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA's secure Web site at https://disasterloan.sba.gov/ela.

Disaster loan information and application forms are also available from SBA's Customer Service Center by calling SBA toll-free at (800) 659-2955, emailing disastercustomerservice@sba.gov, or visiting SBA's Web site at www.sba.gov/services/disasterassistance. Hearing impaired individuals may call (800) 877-8339.

The deadline to apply for these loans is March 8, 2012.

For more information, visit SBA's Web site at http://www.sba.gov.
SBA Field Operations Center - West, P.O. Box 419004, Sacramento, CA 95841

Taking American SMEs Global With Google
Free Webinar Available till August 18

During this webinar, you will hear just how big the global online opportunity is for your company and discover how Google clients have significantly expanded their businesses by selling to the world. You will learn how to use innovative tools, such as Google Global Market Finder which uses data from Internet searches conducted around the world to show the number of times people search for your keywords in Arabic, Chinese, English, or one of 56 languages; Google Translate Web Element which can translate webpages(or parts thereof) to help foreign customers navigate your site; Translator Toolkit , an online tool that allows you to potentially reduce your translation costs and lag times by providing an automatic machine translation of your website as well as allowing you to share your files through a web portal. Finally, you will learn how you can leverage Google AdWords to take your business global with a few clicks of a button. Don't miss out on this exciting opportunity.

To access the Net replays of this call, you may join at:
https://www.mymeetings.com/nc/join.php?i=PW5161983&p=GOOGLE&t=r
Conference number: PW5161983
Audience passcode: GOOGLE
The replay will be available for 30 days, ending AUG-18-2011

Monthly Article

It's all in the Name
by Jerry Pacheco

Deciding to go global with your product or service is an all-around challenge for any business. Due diligence needs to be conducted, markets need to be researched, an internal assessment of the company's capabilities must be conducted, and a slew of other details must be addressed before the company is anywhere near ready to take the plunge. If these challenges aren't enough, businesses have to consider how the names of their products or services will be interpreted in a foreign language.

Over the years, there have been several examples of product names that have stopped me in my tracks and made me chuckle. When I first started doing business in Mexico, I remember being surprised when I went into a convenience store to buy a snack and saw rows of food products by Bimbo, one of Mexico's largest bread and snack producers. The name is actually pronounced "beembo" in Spanish, but most Americans would recognize the spelling as a non-flattering put-down for a woman.

Other examples are not so funny and verge on the side of the ultra unlucky. A New Zealand company called Golden Circle manufactures a soft drink that is named SARS. This could not have been a worse name to have for your product, especially as the SARS (severe acute respiratory syndrome) plague was breaking out in Asia several years ago.

The same thing occurred in the 1980s with another product that was popular with people who were dieting. I remember one of my friend's mothers eating a diet candy called Ayds to lose weight. Unfortunately for this company, the AIDs epidemic of the 1980s made a mockery of this dietary product's name.

Even large corporations, with all of their resources, are not immune from having their product names interpreted in a different way than intended. Chevrolet is famous for being the butt of jokes when it launched its Nova model of automobile in Latin America. "No va" in Spanish literally means "it doesn't go." In the 1970s when Ford began to market its compact Pinto car in Brazil, it was horrified to find out that the word "pinto" is often used in this country as a vulgar term meaning "diminutive male sex organs." Even the luxury auto manufacture Rolls Royce had to change the name of its Silver Mist model in Germany when it was discovered that "mist" is translated as manure or waste.

Some product name blunders go beyond the funny and can have serious consequences. When the shoemaker Thom McAnn launched new sandals in Bangladesh, the logo on its product reminded many Muslims of the Arabic letters for the word "Allah," which was considered insulting. Protests ensued that turned into riots in which many people were injured.

Other examples are downright perplexing. A Germany company named Trekstor offers a similar product offering to Apple's iPod. Apparently, the company didn't take too much time to consider naming the product, which was launched as I.beat.Blaxx. The company later realized the controversy it had created and shortened the name simply to Blaxx.

One of my favorite examples relates to a large Japanese tourist agency that was extremely successful in its home country. When it decided to go global and enter the English-speaking market, it was surprised by the number of clients calling to inquire about prices and information for sex tours. The name of the company was Kinki Nippon Tourist Company.

The moral of the story is that managers entering new global markets must conduct due diligence on all aspects of the business, even the name. A company that falters its first time entering a new market will put itself at a disadvantage to become successful in the future. However, this is exactly what happens too frequently with companies which are in a rush to expand their markets. Even large, strongly-financed corporations have stumbled in this respect. Local business experts should be consulted to review the name in order to avoid any embarrassment that could easily be avoided.

In the meantime, I will be relaxing under a shade tree sipping my Pschitt (a French soda produced by Perrier), contemplating not starting my new business in Mexico City called Pacheco's Pharmacies. In the interior of Mexico, the word "Pacheco" refers to somebody who is a pothead or a stoner.

Trade Leads

Real Estate Company
Commercial Activity: Looking for Buyers
Country of Origin: Mexico
Description:
Mexican-based company is interested in finding buyers or sellers of houses and residential lots in Nuevo Casas Grandes. Company is willing to help US clients with all the legal processes to obtain its investments in Mexico.

Ambulances
Commercial Activity: Looking for Buyers
Country of Origin: U.S.
Description:
A Texas based bank is looking to sell a few ambulances for $2,500 each. The ambulances are in working condition.

Metallic Products
Commercial Activity: Looking for Buyers
Country of Origin: Mexico
Description:
Mexican-based company manufactures a variety of metallic creations. Company is interested in finding buyers of its different products.

Silica Sand, Calcium Carbonate, and Gravel Suppliers Needed
Commercial Activity: Looking for Suppliers
Country of Origin: Mexico
Description:
Mexican-based manufacturing company produces electric parts for power distribution and lighting devices. Company is interested in finding high quality suppliers for: silica sand, calcium carbonate, and gravel.

Jewelry Products
Commercial Activity: Looking for Buyers
Country of Origin: U.S.
Description:
El Paso-based company is interested in selling 1,000 lbs of turquoise chalk to jewelry manufacturers.

Joint Venture Opportunity
Commercial Activity: Looking for Investment Opportunities
Country of Origin: U.S.
Description:
An El Paso-based investor is interested in finding a joint venture opportunity in the packaging industry. Investor is also interested in other New Mexico-based joint venture opportunities.

Upcoming Events

July 29, 2011
Gateway to Exporting Small Business Forum
See article above.

July 30, 2011
Women's Border Business Conference
The Women's Border Business Conference will be held in El Paso, Texas on July 30, 2011 – For more information call 915-566-4066

August 8, 2011
Union Pacific Santa Teresa Rail Facility Construction Launch
Union Pacific will be breaking ground on their new intermodal/diesel refueling station. The ceremony will take place at the Verde Logistics Park. It is a tented event on Tarmac Road (formerly Constellation Boulevard) near 2800 Airport Road, Santa Teresa, New Mexico

Click here for the invitation.

August 23, 2011
Semana Regional PyME Frontera Norte 2011 and B2B Event
The Semana Regional PyME Frontera Norte 2011 and B2B Event will be held in Juarez on August 23 -25,2011. Click here for more information.

September 6 & 7, 2011
Maquiladora Mission to Juarez
The US Commercial Service has developed several programs to assist American companies interested in exporting materials and services to the maquiladora market in Mexico. The El Paso U.S. Export Assistance Center leads trade missions to Juarez, Chihuahua for American companies. The trade missions will tour several maquiladoras, meet with Mexican customs brokers, and logistics companies.

In partnership with Desarrollo Economico de Ciudad Juarez, the El Paso USEAC organizes video conferences for American and Mexican companies. The video meetings are an opportunity for American exporters to connect with maquiladora material buyers and learn about the materials the Mexican manufacturers are purchasing.

September 22, 2011
Business Beyond Borders Conference
The Business Beyond Borders Conference will be held in El Paso, Texas on September 22, 2011. For more information visit www.elpasosbdc.net or call 915-831-7742.

September 23, 2011
Santa Teresa Charity Golf Tournament
See article above.

October 7, 2011
NRG Energy Inauguration
NRG Energy will be inaugurating their new 210-acre photovoltaic solar farm.

October 13, 2011
Bajamak
Bajamak will be held in Tijuana on October 13, 2011. Visit http://bajamak.com/ for more information.

October 13, 2011
Juarez Competitiva
Juarez Competitiva will be held in Ciudad Juarez on October 13- 28, 2011. Visit www.juarezcompetitiva.org for more information.

October 19 & 20, 2011
International Symposium for Personal and Commercial Spaceflight, 2011
An agenda of speakers and exhibits focused on the theme of "Business at the Speed of Innovation" is being planned for ISPCS 2011, to be held October 19-20 during Space Week in New Mexico.

"Our conference continues to be the industry's leading gathering of innovators with new technologies, risk taking entrepreneurs, and customers creating demand for commercial space products," said Patricia Hynes, ISPCS Chair.

Mark your calendars now to attend this important conference, now in its 7th year, in Las Cruces, NM. A block of rooms will again be set aside for conference attendees at the enchanting Hotel Encanto, http://www.hhandr.com/encanto.php.

ISPCS is organized by the New Mexico Space Grant Consortium, a member of the National Space Grant College and Fellowship Program, administered by NASA.

For more information, go to www.ispcs.com.

October 13, 2011
Reenergize the Americas Conference
The Reenergize the Americas Conference will be held in El Paso, Texas on October 26 – 28, 2011. Visit www.reenergizetheamericas.com for more information.